Positioning of websites and SEO

27 July 2020 by No Comments

Often the concepts of website positioning  and SEO are wrongly confused with each other. SEO means optimizing websites for search engines. Such actions are taken to achieve the highest position in the search results for specific keywords. Despite this, SEO and positioning are not exactly the same. Of course, both of these terms refer directly to search results, but they fall within the scope of different activities.   

A few words about SEO

The task of SEO is to adapt websites to be properly perceived by search engines. The result is a higher position of the website in search engine rankings. Optimization is carried out in various fields. This applies to making changes to both the website code and the page content itself.

Positioning of websites is a process that includes all activities that enable the website to achieve the best position in search engines. These activities also include optimization. SEO is very much dependent on the optimization itself. Thanks to it, it becomes possible to adjust the content and other elements on the website to make it as visible as possible.

Shared traits

There is a certain relationship between the two terms. In fact, it can be concluded that SEO is included in website positioning , which is a much broader concept. SEO is therefore a tool with which you can achieve positioning goals.

SEO activities are limited to working on the site, by building code, changing the existing content or its layout. Positioning of websites also includes a number of other activities. However, all this aims to achieve a stable and high position in search engines. This can be the reason why concepts are often equated with exactly the same thing.

How to properly optimize the website?

The content posted on the website should be unique and correspond to the subject of the website. They must also contain the relevant keywords. It is also necessary to use appropriate content formatting, in the form of headings, bolds or underlines. The website should have a properly built menu. Such elements contribute to internal linking of the website.

An element of website positioning is also taking care of the proper structure of the website. When it comes to website code, you also need to follow certain guidelines. The website should be displayed correctly on various types of devices. Optimization is also about improving page loading speed, which can be done by reducing the code size.

Elements of website positioning

The tasks related directly to the positioning of include SEO, content marketing, link building and web analytics.

Linking, like SEO, is a whole set of activities. The main task is focused on motivating Internet users to further share a given site on other sites. The idea itself is to attract as many users as possible interested in the subject matter of the website.

An equally important element of website positioning is also content marketing. It consists in creating valuable content from the user’s point of view. The content is promoted in order to attract customers. Basically, they can take many forms, such as for example text, video or image. However, in order for website positioning to bring tangible results, it becomes necessary to regularly measure the results achieved. On their basis, changes and modifications should be made on an ongoing basis. A web analyst deals with such issues in detail.

Keywords in SEO

Achieving the assumed goal, which is to rank high in the search engine results, must first of all be very well thought out from the very beginning. The implemented activities should aim at improving the perception of the website, not only by search engines, but also by the users themselves. Keywords must be used wisely. Putting them everywhere is certainly not going to be a good practice. It is very important for the positioning of pages that the content is arranged in a logical manner and that it retains its grammatical correctness and sense of sentences. Thanks to this, the website will be very readable for the user, and thus, it will encourage him to read the content and stay on it longer. Optimization for works should only come to the background in this case.

You can also use the services of professional marketing agencies. In this situation, copywriters will take care of the correct creation of appropriate content to be posted on the website. As a result, the website will be positioned in the right way. This type of service is, of course, associated with the need to incur additional costs, but the effects can be very satisfactory. This applies primarily to corporate websites, as the greater number of visits to a given website translates significantly into an increased chance of acquiring new customers who will be interested in purchasing a product or using the service.

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